My Beginning Point: I believe an opportunity exists when it comes to the slow service at Publix when ordering "pub-subs," their famous line of sandwiches. Their slow service is a frequent point of discussion among those who chose Publix's competitors, and even regulars at Publix often complain about the wait times. Describing My Belief : The unmet need is faster service when ordering pub-subs. There are many people who have that need; specifically, it is deli customers who want a pub sub that most have that need. While the need for faster service has always existed universally, it has recently become more apparent as the popularity of pub-subs has skyrocketed. Currently, in order to meet this need, customers are coming in earlier to order, or ordering ahead and picking up their food when it is ready. I am 90% sure an opportunity exists here. Identify the Prototypical Customer : Upon repeating this step three times, I fou...
Comments
Post a Comment