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According to the restaurant broker "We Sell Restaurants" (source), the demographics of people buying restaurants are as follows:

  • 55% Caucasian
  • 75% Male, 5% Female, 20% Female/Male Teams or Couples
  • Mostly College-Educated & Married
  • Average Age: 42
While these demographics don't reflect restaurant owners who started their own businesses (rather than purchasing restaurants), I would imagine that the overall demographics of my potential customers would not be too far off from this. In terms of traits that I can imagine, I foresee a prototypical customer:
  • Being in the upper middle class or a higher class
  • Already having a family or about to start one
  • Married to a partner who also helps manage the business
  • Has a loving side but is mostly about business throughout the day
  • Likes to learn and is always absorbing knowledge
  • Has a good balance between knowing their financials and being a "people person"
  • Walks the fine line between being overly nice and being a boss (tough line to walk on)
  • Does not like sudden changes
  • Always pays for his/her own meals at their own restaurant and includes a 25% tip every time
  • Workaholic 
  • "Earn what you work for" mentality (serious believer in bootstrapping theory)
  • Reluctantly allows the family to have a dog but eventually ends up loving the dog
  • Drives a pretty nice car, but nothing too over the top
  • Has plumbing materials in their car for emergencies
In terms of anything I may have in common, I also don't like sudden changes, I am always open to learning, and that's about it. I love dogs, I'm much more of a "people person" than I am a financial one, and I definitely struggle to be a "workaholic". 

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